• "Services at our church have an informal feeling. You won't hear people threatened with hell or referred to as sinners. The goal is to make them feel welcome, not drive them away."
• "As with all clergymen our pastor answer is God– but he slips Him in at the end, and even then doesn't get heavy. No ranting, no raving. No fire, no brimstone. He doesn't even use the H-word. Call it Light Gospel. It has the same salvation as the Old Time Religion, but with a third less guilt."
• "The sermons are relevant, upbeat, and best of all, short. You won't hear a lot of preaching about sin and damnation, and hell fire. Preaching here doesn't sound like preaching. It is sophisticated, urbane, and friendly talk. It breaks all the stereotypes."
• "Our pastor is preaching a very upbeat message... It's a salvationist message, but the idea is not so much being saved from the fires of hell. Rather, it's being saved from meaninglessness and aimlessness in this life. It's more of a soft-sell."
So the new rules may be summed like this: Be clever, informal, positive, brief, friendly, and never, never use the H-word.
"I fear there are some who preach with the view of amusing men, and as long as people can be gathered in crowds, and their ears can be tickled, and they can retire pleased with what they have heard, the orator is content, and folds his hands, and goes back self-satisfied. But Paul did not lay himself out to please the public and collect the crowd. If he did not save them he felt that it was of no avail to interest them. Unless the truth had pierced their hearts, affected their lives, and made new men of them, Paul would have gone home crying, "Who hath believed our report, and to whom is the arm of the Lord revealed?" - C.H. SpurgeonTaken from an article from John MacArthur titled "What's Wrong with "User Friendly"?"